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Pay Per Click and Sponsored Links
Why Every Business Should Use Pay-Per-Click Marketing
* You only advertise to people who are looking for what you offer right now.
* You pay only when they respond, i.e. click on your site.
* You can track every click and your exact return on every dollar.
Sponsored Link Marketing The Facts:
Where are sponsored links (AdWords in Google) located on the search results page?
1) Top left, inside a light blue background that is labeled (at top right of rectangle) “Sponsored Links.”
2) Also, in a column down the right hand side of the page.
What Does it Cost?
Sponsored link strategies are called Pay Per Click (PPC) marketing because you pay a fee to the search engine (Yahoo or Google) if and only if somebody clicks on the link. The cost of the click is determined by what other firms are willing to pay for the keyword you’re bidding on.
How do you get a sponsored link?
The spots are sold by auction. Your bid price is the dollar amount you wish to pay for a click on your website for a particular keyword phrase. The higher your bid price, the higher your ad appears on the page.*
*While this is generally true, there are another factors Google uses such as click through rate and how much you are willing to spend that day that will be key to your making money.
Why Google Adwords?
“Google’s instantaneous capabilities make it the ultimate, highest-speed direct marketing tool ever devised in the history of mankind – and I’m not exaggerating. “ – Perry Marshall, “The Definitive Guide to Google Adwords.”
Google gives you the tools to turn your advertising into an investment no different from any other – where you have a measurable rate of return that you continually try to improve through tracking and analyzing of specific, real-time data sets.
How CMTM Can Help You Make Money
Our Sponsored Link marketing representatives are Google AdWords Professionals™ and Yahoo Ambassadors™. We can show you exactly how much it is costing to acquire the business or sales you desire. Our job is to minimize your cost per sale acquisition.
Think back to the Dot Com bust. Why did it happen? Because companies, through TV ads, blimps, billboard etc. were spending $500 to get a customer that made them $100, and worst of all, they didn’t even know it.
Unfortunately, businesses of all types advertising on Google right now are making the same exact mistake because they don’t know how to beat the pay per click system. Anyone can easily spend the money to bring traffic to their website. Maximizing your return on this investment is a whole other story. You need to bring the right kind of traffic – the kind that is searching for your product or service.
You also need to use sound, age-old copywriting principles to boost response to your ads. Response is measured as your Click-Through-Rate (CTR) - the number of clicks you get divided by the number of times your ad appears. (Above we mentioned that your ad is placed higher if you bid a higher price per click. A key to winning in PPC marketing is that Google also weighs your Click-Through-Rate, so you can rank higher than someone paying more than you!) This kind of advantage is huge, and doesn’t happen by accident.
Our team has run Pay Per Click strategies that have generated $100s of millions in profit (yes, 100s of millions) because they are experienced in analyzing real data, testing, tracking results and retesting. We know what to do to make you a winner in the PPC game.
So how do you know how many visitors you need to turn a profit? With the help of our analytics team you can find out pretty fast. Let's buy traffic and test it. Of course, you could train someone in your office to do all this in-house (just give them Perry Marshall's Definitive Guide to Google Adwords so you don't waste all your money). But with our fees starting at only $115 per month, why bother?
Get Started
Your business is waiting to grow right now! One call and we will make sure they find you. Call us at 760-274-2350 to set up your Pay-Per-Click campaign.
“Google’s instantaneous capabilities make it the ultimate, highest-speed direct marketing tool ever devised in the history of mankind – and I’m not exaggerating. “ – Perry Marshall, “The Definitive Guide to Google Adwords.”
CMTM takes these steps to show you profit:
1. Enter tracking code on your web pages so we can track the path of your visitors from click to case lead
2. Build your keyword list – which includes all phrase combinations that someone looking for you services could possibly be searching. Arrive at the list by researching web traffic and employing keyword tools such as Word Tracker, which suggests hundreds of different phrase combinations your potential clients may be using.
3. Organize your list (maybe hundreds) of keywords into related ad groups so that we are targeting your ads to prospects based on their desires. For example, to our legal clients we show different ads to the person facing a DUI charge than the one charged with intent to sell cocaine.
4. Write 2 separate ads for each ad group.
5. TEST. A/B split testing runs your 2 ads against each other simultaneously. Traffic is split at random, half of searchers see version A and half see version B.
6. Analyze your results. After about 30 clicks on each ad, we look to see which has a higher click through rate - the number of clicks you get divided by the number of times your ad appears on the search results page. The winner becomes version A, the control.
7. Push even harder. We go back to the drawing board and write a new version B of your ad. Then we narrow the terms that are not converting and push more money into the terms that are converting - this is like watering the tree that is bearing the most fruit. We play this ongoing game of “beat the control” forever so we are always working to boost your click through rate higher, and drive your cost per conversion down (and your competition nuts). The difference in ad A vs. B could be as small as a capital versus a lowercase letter. Any small improvement in your Click-Through-Rate means more qualified prospects are reaching your site, thereby generating more leads and more sales.
8. Report your results each month. You see: Total click cost, number of ad impressions, number of clicks, your total number of leads, conversion rate (leads per click), your cost per visitor and cost per conversion.
9. Your Return On Investment (ROI): How do you make sure you’re profiting from this campaign? Simply make sure your cost per visitor is less than your visitor value. Thus, by tracking your cases and using the numbers we report, you know your profit margin for each visitor we send you.